December 12, 2024
Hexavia Business Club
Business Career News Feed

In Business, Be Friendly But Have Few Friends

Spend time alone. Economics 101 shows that scarcity creates value. Don’t Over-Network, upside down.

We think the closer we get to people, the more they’d help us, right?

Well, wrong!

A research from the sociologist Mark Granovetter, whose classic 1974 study: Getting a Job. He surveyed 282 workers and business people in relation to how they got their jobs and current business contract. What he  found was that 56% got jobs through a personal connection. Of those connections, most were weak ties. Only 16.7% saw the contact often, 55.6% saw them occasionally, and 28% saw them rarely. This should be weird. But you actually can get too close to people or someone to be thought of when a deal comes to table.

This summarizes a very personal central ideology I have always had and shared. Be friendly but have few friends. You don’t have to attend every party you are invited to.

Networking is great and social intelligence is key. But don’t  over-network or make yourself overly available. As a business man, being a connector is just enough. Connectors are important for more than simply the number of people they know but most importantly people that know them for their value. Strive to be this, and continually share value but leave it at that.

Also, to be a networking individual and connector,  ensure you know a vast majority of people from different field and not just one field and make them primarily weak ties; people you  know peripherally. Strong ties are known to have over familiarity which breeds contempt. They are prone to hate, jealousy and strife.

The problem with strong ties is that they are usually around your space and circle too.

Your friends like you call them, after all, occupy the same world that you do. They might work with you, or live near you, and go to the same churches, or parties. How much, then, would they know that you don’t know.

Acquaintances and weak ties  are more likely to know something you don’t. They represent social power and the more acquaintances you have, the more power. Add value and leave. Be friendly but have few friends.

Eizu, ©Hexavia!

Strategy. Business StartUps and Corporate Restructuring. Projects. Training. Consulting

Join HBC

Not already a member? Join HBC here.

Related posts

How They Started. Innovative Nigerian Brands. (iROKO TV)

admin

Mistakes We Shouldn’t Make in Enterprise Competitions

admin

Hexavian Laws of Business. (Law 19) The Law of Profitability.

admin

1 comment

Soso May 9, 2018 at 12:06 pm

On point

Reply

Leave a Comment

10 + 7 =

Will you like to subscribe to our Newsletter and to join our HBC?