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Unicorns and Angels- Nigeria’s SME Accelerator Model in Focus
Bootstrapping involves growing a startup without external funding or enterprise support. In this case, startups rely on funding from its founders...
SERIAL SURVIVOR by Engr. Gershon Ogbuluijah – Book Review
BOOK REVIEW. The book “Serial Survivor” is a great book by every standard of intellectual composition. It’s easy-to-read style makes...
SMEs AND THE CURRENT ECONOMY- OUR CONCERNS AND INFLUENCE
As at the end February 2021, we’ve surprisingly come out of a recession. But poverty and unemployment lingers on. The year...
Going Premium- Brand Decoys and Positioning
Brands rub off on brands. I can create a cheaply produced wristwatch with a great design, simply by selling it...
WHY EVERY ORGANIZATION NEEDS ITS OWN NAVY SEAL
What does a great team look like? When we talk of great accomplishments in business, it’s easy to spot...
Data Confidentiality and Secrecy In an Open Society
15. Then she said to him, “How can you say, ‘I love you,’ when you won’t confide in me? This is...
Perception is Reality; The Theory of Perception Marketing
Today, we live in a perception world. In fact, we live in an augmented reality. Fact 1 Tesla’s market capitalization...
THE DUPLICITY OF BUSINESS (IMPORTANCE OF SYSTEM AND STRUCTURES)
“You do not rise to the level of your goals. You fall to the level of your systems’’. James Clear...
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