Don’t try to sell to everyone, define your market and be the best in it.
For What you do, strategically find and map out the people that need you and you’ve found the business.
Like Tyler Perry did with creating movies centered on blacks and the Christian community, like GTbank did with a bank that captures young people, and younger executives.
How to Define Your Market Demography.
▪Look at your current customer Base.
▪Check out your competition.
▪Analyse your product/service.
▪Choose specific Demography to target.
Figure out not only who has a need for your product or service, but also who is most likely to buy it. Think about the following factors:
▪Age
▪Location
▪Gender
▪Income level
▪Education level
▪Marital or Family status
▪Occupation
▪Ethnic background
▪Consider the psycho-graphics of your target.
Psycho-graphics are more personal characteristic of a person, including:
▪Personality
▪Attitudes
▪Values
▪Interests/hobbies
▪Lifestyles
▪Behaviour
▪Evaluate your decision
I hope it helps, if it did not…this YouTube video will do.. https://youtu.be/tyf5BmNYpbo
Or get the book on Jumia…https://www.jumia.com.ng/jumia-books-hexavian-laws-of-business-2-lecture-cds-279219.html
Reviewed by Eizu Uwaoma and Victor Bella for Hexavia!
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