Good Customer, Corporate Culture, Products or Team; what is the most important to the growth of a business?
I asked this question in a training and after a lot of back and forth, the options based on an order of hierarchy was reduced to just two options, Team and Products. And a lot of people eventually chose “good products” as the answer.
But to express my thoughts, let’s put it this way, what if you have the customer (which I used to assume is the most important) but you’ve got the bad product/service, bad team, and woeful corporate culture? The customers, here, automatically become redundant as they’ll tend not to patronize you anymore.
Without wasting much of our time on analysis, taking a look at what brings about the others among the four variables, TEAM, You realize the presence of a good team can work wonders into achieving the other variables (perfecting your corporate culture, creating fantastic products and attracting customers on a high note).
Take note of this: “A good team working on a bad product is much more better than a bad team working on a good product” because a good and well structured team can incorporate Structures and Processes that’ll drive the business (change the product into a good one and reach its customers) growth and progress.
N.B: Work on the most important variable (TEAM) and watch it achieve the other variables for you.
Eizu, ©Hexavia!
Strategy. Business StartUps and Corporate Restructuring Consulting
T: 08035202891
Uwaoma Eizu is the lead strategist at Hexavia! He is a graduate of Mathematics with two MBAs and over a decade of experience working with startups and big businesses. His core is in building startups and in corporate restructuring. He is also a certified member of the Nigerian Institute of Management, Institute of Strategic Management of Nigeria and the Project Management Institute, USA. By the side, he writes weekly for the Business Day newspaper.
1 comment
Thanks for this piece of education.